The Certified Sales Professional (CSP®) Program goes beyond the technicalities of making a sale and goes deep into the psychology of it by explaining the cycle a client goes through when in the purchase process, how to speak directly to clients’ needs.
Through Certified Marketing Professional (CMP®) Program you be able to take the next step towards becoming a strategic marketing specialist. You’ll master essential strategic marketing models—and their real-world applications.
Certified Brand Manager (CBM™) program is designed to increase your effectiveness as a brand managers by learning industry best practices used successfully all over the world in marketing products and/or brands.
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| The Sales and Marketing Institute (SMI) Philippines is the premiere professional body of sales and marketing practitioners in the Philippines. |
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| Join the biggest professional sales and marketing community in the world and access all the resources, skills and opportunities you need to develop your career. |
PROGRAMS & EVENTS
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Professional Certificate in Strategic Sales Management Online Course Click here to learn more |
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Certified Marketing Professional (CMP®) Online Course Click here to inquire |
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Certified Sales Professional (CSP®) Online Course Click here to inquire |
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Building A Content Strategy That Actually Converts Date: March 20, 2026 Live via Zoom Click here to register |
Previous SMI Events & Webinars
SMI CAREER STORIES
How I Got Here – Dr. Alemar Betito, CMP®
Dr. Alemar Betito, CMP®, holds the esteemed Certified Marketing Professional credential conferred by the Sales and Marketing Institute International, reflecting ...
How I Got Here – Daisy May C. Torno, CMP®
Daisy May C. Torno, CMP®, is a results-driven sales and marketing professional whose career has been shaped by disciplined execution, ...
How I Got Here – Mary Ann P. Carranza, CMP®
Mary Ann P. Carranza, CMP®, is an accomplished academic and researcher whose credentials are distinguished by a strong record of ...
Patricia B. HizonAVP/Head of Marketing & Advocacy, Manilad
"Have a lot of important take away from this program that will not only affect my team, my management strategy. But will also bring benefits to how the executives/top management can leverage on what we in advocacy & marketing do for our customers, shareholders & the country."
Rubelyn SamsonPromo Exchange Inc.
"Through the certified marketing professional program I was able to understand the essence of marketing and appreciate the impact that it contributes to attain company’s profit. I will definitely use every knowledge that I acquired here for my nosiness unit to be more profitable. Thank you so much and more power!"
Lorenne AlejandrinoManager Marketing Services, Maynilad
"The certified marketing professional program was very insightful and applicable to the dynamic trends and practices in marketing and brand management. It brings you back to the basics; do you contribute to shareholder value and develop solutions for customer? How? Do you create brand love?"
Maria Kristina JoseMarketing Services Supervisor, Maynilad
"Totally out of the comfort zone! It was great to re-learn the basics and dig deeper. It served as a reminder and a challenge that marketing professionals have a lot to contribute to the business profits."
Brian Jeffrey DalinProduct Manager, Getz Pharma (Phils.), Inc.
"Being a practitioner in sales and marketing for almost a decade now the CMP program is a good refresher. The program/module allowed me to be more critical in managing strategies that will make or break the brands that I handle. New approaches also taught me to adjust to practices that are already considered obsolete to the marketing industry. Overall, the program gives its participants the “edge” n the practice of marketing. It prepares the practitioners to the real world and make their role in marketing be more compelling!"