Become a globally recognized
Certified Marketing Professional (CMP®)

The Certified Marketing Professional (CMP®) program is designed to demonstrate how marketing creates value for shareholders and to provide managers with the practical tools for developing and evaluating marketing strategies using modern shareholder value analysis. Accredited by the Sales and Marketing Institute (SMI) International based in Australia, participants of the program shall be eligible for the certification process to become globally recognized Certified Marketing Professional (CMP®).

Marketing has not has the impact on management that its importance merits. The CMP® program reformulates marketing, making it more relevant and establishing it on a sounder intellectual basis. It redefines marketing's role as contributing to this task of shareholder value creation. This program explores how this affects marketing planning and decisions about brands, pricing, communications, distribution and the internet.

What you will learn from this program:

  • Understanding how delivering value to customers is the basis for creating shareholder value.
  • Understanding the increasing importance of measures of customer satisfaction, loyalty and trust in modern businesses
  • Identifying the alternative ways growth can be achieved and how it can be linked to value creation
  • Analyzing when diversification outside the company's traditional products and markets makes sense.
  • Measuring performance using the Balanced Scorecard approach
  • Understanding the key components of a value-based marketing strategy
  • Learning how to build a successful brand equity and how it create value for shareholders.
  • Structuring portfolio of brands systematically to control costs and maximize its effectiveness.
  • Developing product-line pricing strategies, customized pricing, international pricing and promotional pricing strategies


CMP® Program Testimonials

"Being a practitioner in sales and marketing for almost a decade now the CMP program is a good refresher. The program/module allowed me to be more critical in managing strategies that will make or break the brands that I handle. New approaches also taught me to adjust to practices that are already considered obsolete to the marketing industry. Overall, the program gives its participants the “edge” in the practice of marketing. It prepares the practitioners to the real world and make their role in marketing be more compelling!"

Brian Jeffrey Dalin
Product Manager, Getz Pharma (Phils.), Inc.

"Totally out of the comfort zone! It was great to re-learn the basics and dig deeper. It served as a reminder and a challenge that marketing professionals have a lot to contribute to the business profits."

Maria Kristina Jose
Marketing Services Supervisor, Maynilad

"Through the certified marketing professional program I was able to understand the essence of marketing and appreciate the impact that it contributes to attain company’s profit. I will definitely use every knowledge that I acquired here for my nosiness unit to be more profitable. Thank you so much and more power!"

Rubelyn Samson
Promo Exchange Inc.