Zorcastro E. Cabello’s journey into sales and marketing began in 2012 as a college instructor at Batangas State University, Lemery Campus. Assigned to teach marketing courses, he quickly grew to appreciate how marketing transforms both professionals and organizations. What drew his to this field was not just the potential for financial rewards, but the deeper satisfaction of helping others—whether students, clients, or entrepreneurs—achieve their goals.
Over the years, Zorcastro’s passion has only intensified, fueled by the need to innovate alongside evolving consumer preferences. A key milestone was his appointment as Campus Head for Development and External Affairs in 2022, where he now leads initiatives in ICT, resource generation, and alumni relations.
Reflecting on this role, Zorcastro shares, “Stepping into leadership was daunting, but mentorship and perseverance helped me embrace the challenge and grow exponentially.” Beyond academia, he serves as an Insurance Advisor with Sun Life of Canada (Philippines), Inc., guiding over 70 clients toward financial security, and as an accredited Resource Speaker for DTI-Batangas, mentoring 100+ entrepreneurs in digital marketing and customer relations.
How Did Zorcastro Discover SMI International?
“I learned about SMI through a university colleague who praised its rigorous certifications and global network. I joined to sharpen my digital marketing expertise and gain strategic sales insights—knowledge I now pass on to students, business owners, and insurance clients.”
Zorcastro learned about SMI through a university colleague who praised its rigorous certifications and global network. Intrigued by the opportunity to sharpen his digital marketing expertise and gain strategic sales insights, he enrolled—knowledge he now passes on to students, entrepreneurs, and insurance clients.
How Has SMI Helped Zorcastro’s Career?
Though scheduling conflicts prevented Zorcastro from attending the Intrigue Marketing Summit, SMI’s webinars and expert-led sessions have been invaluable. “Though scheduling conflicts prevented me from attending the Intrigue Marketing Summit, SMI’s webinars and expert-led sessions have been invaluable. The community’s collaborative spirit fuels my passion for marketing and reinforces the importance of lifelong learning.” he shares. The exposure to industry trends and peer insights has enriched his professional approach.
How Has the Certification Impacted Zorcastro’s Career?
Earning his SMI certification honed Zorcastro’s marketing skills and taught his to brand every initiative for maximum impact. It has elevated his credibility with clients, students, and peers. “Earning my SMI certification honed my marketing skills and taught me to brand every initiative for impact. It’s elevated my credibility with clients, students, and peers. I wholeheartedly recommend SMI for its practical training, networking opportunities, and career growth potential.” he affirms. For Zorcastro, continuous learning isn’t just a choice—it’s the key to staying ahead in an ever-evolving industry.