Shekinah Glory Rabara Macalanda, Certified Marketing Professional (CMP), stands out as a strategic leader in the fields of marketing, digital engagement, and organizational development. With over seven years of experience across healthcare, education, and corporate sectors, she has spearheaded growth initiatives both locally and internationally. Her professional journey reflects not just her technical expertise, but her commitment to values-driven leadership, people empowerment, and continuous innovation.
Holding a Master’s degree in Business Administration major in Marketing Management from the Polytechnic University of the Philippines, her internationally published thesis explored the power of social media for global education and migration services—showcasing her research-driven approach to real-world marketing challenges.
In addition to being a CMP under the Sales and Marketing Institute (SMI) Philippines, Shekinah has earned multiple certifications from HubSpot Academy in areas such as inbound sales, content marketing, and digital advertising. She also holds a Certificate of Specialization in Leadership & Management from Harvard Business School Online and has completed advanced programs through institutions in the U.S. and Singapore. She is a passionate advocate for youth empowerment and ministry work, actively serving in Jesus Is Lord Church Worldwide. As a marketing director, team leader, and writer, Shekinah blends professional excellence with purpose-driven service—paving the way for a new generation of ethical, globally-minded marketers.
Discovery of SMI and Motivation to Join
“I first learned about SMI through professional networks and peers in the industry who spoke highly of its credibility. I wanted to strengthen my professional foundation with globally recognized standards and ensure my skills were aligned with best practices. Yes, my goal was to enhance my career progression and be better equipped for leadership opportunities.”
How SMI Shaped Her Career and Opened New Opportunities
“SMI gave me structured learning and global perspectives that sharpened my strategies. It also validated my experience with an international credential. The certification has boosted my credibility, making me more competitive for leadership roles and allowing me to gain the trust of clients and stakeholders faster. Yes, absolutely. The SMI community is a great space for exchanging ideas and learning from other professionals worldwide. Being part of SMI keeps me motivated, as I’m always exposed to new strategies and success stories that inspire me to innovate further.”
Impact of the CMP Certification on Her Work
“I completed CMP (Certified Marketing Professional). It refined both my technical and strategic approach, giving me a stronger framework to lead projects effectively. It gave me a more holistic view of the industry beyond execution into strategy, leadership, and global best practices. Definitely. It adds credibility and reassures employers and clients that my skills are certified by an international body.”
Recommendation for Future Marketing Professionals
“Yes, I highly recommend it. It’s more than a credential, it’s a career accelerator that equips professionals to thrive in today’s competitive market.”