Mary Ann P. Carranza, CMP®, is an accomplished academic and researcher whose credentials are distinguished by a strong record of scholarly contribution and recognition. Her professional standing is elevated by her certification in marketing management.
She has demonstrated significant expertise through her research, evidenced by multiple peer-reviewed publications in the Journal of Interdisciplinary Perspectives on topics ranging from digital marketing adoption and social media advertising ROI to technology-driven sustainability. Her scholarly impact was notably recognized at the International Conference on Business, Education, Science, and Technology (ICBEST) 2024, where she received the Best Paper Presentation and Best Paper (Business Cluster) awards for her work on organizational support and employee productivity.
Her academic work is effectively complemented by substantial professional experience in the retail sector, having held key roles at major retailers such as PriceSmart, S&R Membership Shopping, and SM Hypermarket. This industry background in membership growth and operations management informs her practical, customer-centric approach to marketing theory and education.
Currently serving as an Associate Professor III at Bulacan State University, she skillfully integrates this real-world expertise with her research-driven insights to mentor and prepare future marketing professionals, creating a dynamic bridge between rigorous academic inquiry and applied strategic practice.
How SMI Supported Her Career Growth
SMI reinforced my confidence and reminded me that growth happens when we continuously improve ourselves. It gave structure to my learning and strengthened my mindset as a marketing professional and educator.
Opportunities That Opened After Joining
It helped strengthen my professional credibility and widened my connection to a broader community of sales and marketing professionals.
The Network She Built Through SMI
Yes, SMI provides a professional community that supports ongoing learning and networking, fostering development.
How the SMI Community Keeps Her Sharp
The community fosters continuous learning, professional discipline, and confidence—qualities essential in marketing and leadership.
The Certifications She Earned and Their Impact
I earned the CMP and CMMS designations. The certification helped strengthen my confidence and reinforced my ability to make a greater contribution to the field of marketing, particularly in academic and professional settings.
How the Certification Strengthened Her Skills and Mindset
It helped me become confident that I can do better, and it helped me face and conquer the things I feared before. It strengthened my mindset to be more courageous, strategic, and growth-oriented.
How It Affected Roles, Clients, and Leadership
Yes, it added credibility and strengthened my confidence in professional engagements, leadership conversations, and academic contributions.
Her Recommendation to Other Professionals
Yes. I recommend it because it supports both capability-building and confidence-building, and it encourages professionals to improve and lead with competence continually.”