Kimberlyn Pernig-Dawang, CMP®, is a dedicated marketing professional whose expertise is formally recognized by her certification. This credential signifies her proficiency in the core principles and strategic application of marketing, marking her as a knowledgeable practitioner in the field.
Her professional development is further supported by her active membership in the Sales and Marketing Institute International (SMI), connecting her with a network of peers and industry standards that reinforce her practice.
Her journey into marketing, which began without a predefined plan during her college studies, showcases a path of discovery and deliberate skill acquisition. Having earned a Bachelor of Science in Business Administration majoring in Marketing, she has built a career grounded in both formal education and certified professional knowledge.
This combination of academic foundation and recognized industry certification positions Kimberlyn as a committed professional who has cultivated her expertise to make a meaningful contribution to the sales and marketing landscape.
Her Current Role in Sales and Marketing
“Today, I am the Sales & Marketing Manager overseeing multiple brands under our organization, including SG Farm, one of the top tourist destinations in South Cotabato, Euphoria Flower Farm & Adventure Park, Aguho PH Campsite, Tariza Beach Club, Drinah Café, Bakebarn, JM Shawarma, Merry Mango, BareFruit, and other growing lifestyle and food brands. Leading diverse brands across tourism and food has strengthened my ability to align strategy, creativity, and execution across different markets.”
Her View on Marketing and Trends
“Now working in the tourism industry, I see marketing as a constant battle with trends. If you are not aligned with current trends, you get left behind—and if you’re left behind, growth stops. I strongly believe that when marketing strategies are aligned with market behavior and trends, sales will naturally follow.”
Her Certifications and Why She Pursued Them
“To further strengthen my foundation, I pursued professional certifications and earned my Certified Marketing Professional (CMP) credentials through SMI. These achievements boosted my confidence and sharpened my strategic mindset, validating my five years of hands-on experience in sales and marketing.”
Her Biggest Lessons From the Journey
“Looking back, my journey was never linear—but every step shaped who I am today. Sales and marketing taught me resilience, adaptability, and the power of continuous learning. Most importantly, it taught me that passion is often discovered, not planned.”