Kendall Thaddeus Roa, CMP – Asia Pacific, stands as a dynamic force in modern marketing, seamlessly merging branding strategy, international marketing, and business development with analytical precision and creative brilliance. Recognized as a Center of Excellence awardee at Cebu Cordova Link Expressway Corporation (CCLEX), Kendall has redefined marketing leadership through strategic communication and customer-centric branding.
His expertise extends beyond corporate success—as Founder of Feather Marketing Agency, he leads a team that delivers cutting-edge solutions for B2B and B2C markets, proving his ability to drive growth across industries.
A true polymath in digital marketing, Kendall holds certifications as an Adobe Premiere Pro Specialist, WordPress and SEO Specialist, and expert credentials in Search, Content, and Social Media Marketing. His holistic grasp of the digital ecosystem allows him to craft enduring brand strategies that resonate globally.
“Marketing isn’t just about campaigns—it’s about creating lasting connections that drive measurable impact,” Kendall emphasizes. Whether optimizing high-converting platforms or leading international campaigns, his work is anchored in innovation, purpose, and results.
Kendall’s career reflects a relentless pursuit of excellence. As a B2B Marketing Strategist and CRM Specialist, he bridges customer insights with scalable business growth, ensuring brands thrive in competitive markets. His leadership at CCLEX showcases his ability to transform organizations, while Feather Marketing Agency highlights his entrepreneurial vision. Beyond execution, Kendall thrives in strategic roles—whether enhancing brand identities or navigating cross-border marketing challenges.
What truly distinguishes Kendall is his global perspective. His work spans industries, from infrastructure (CCLEX) to fintech (Coinut) and legal services (Gilton Valeo Lawyers), proving his adaptability and strategic depth. “The best marketing strategies transcend borders—they connect with people on a human level while driving business objectives,” he notes. With a reputation as an international marketing expert, Kendall continues to push boundaries, blending creativity, data, and vision to shape the future of brands.
How Kendall Discovered SMI International
Kendall first learned about SMI through his global marketing networks. He was specifically looking for a certification that offered practical, real-world applications rather than just theoretical knowledge. What immediately caught his attention was SMI’s international reputation and rigorous standards, particularly the CMP – Asia Pacific program. “
I discovered the Sales and Marketing Institute International (SMI) through industry networks and global marketing circles. I was looking for a certification that reflected real-world relevance—not just textbook theory. What stood out about SMI was its global credibility and commitment to excellence.” he explains. “The Certified Marketing Professional (CMP – Asia Pacific) program caught my attention. I wanted to solidify my marketing foundation, sharpen my leadership edge, and align with a global standard—and SMI delivered exactly that.”
How SMI Has Helped Advance Kendall’s Career
Earning his CMP certification proved to be a transformative milestone for Kendall. The credential not only validated his existing marketing expertise but also pushed him to develop new competencies. Since becoming certified, he’s noticed significant career advancement, including more leadership opportunities and international consulting projects. Perhaps equally valuable has been the professional community he gained access to through SMI. “Being part of SMI has been a turning point in my professional growth. It affirmed my capabilities while pushing me to evolve. I gained not just knowledge but a renewed sense of confidence, especially when managing multi-country teams and campaigns. It opened new opportunities—leadership roles, international consulting, and meaningful partnerships. But more importantly, SMI gave me a professional home, a community of fellow marketers who share insights, challenges, and inspiration.” Kendall notes.
The Professional Impact of Kendall’s Certification
The CMP – Asia Pacific certification has given Kendall a structured approach to solving complex marketing challenges across different industries and markets. Whether managing high-stakes stakeholder communications at CCLEX or developing cross-border campaigns, he applies the strategic frameworks learned through SMI. The credential has become an important differentiator in his career, enhancing his credibility and opening doors to new opportunities.
As Kendall puts it, “Taking the CMP – Asia Pacific certification was one of the most strategic decisions of my career. It provided me with tools to navigate real-world marketing challenges with agility and insight. From handling stakeholder expectations at CCLEX to launching cross-border campaigns at Coinut and building trust in the legal space with Gilton Valeo Lawyers, the CMP mindset prepared me to lead with confidence and clarity.”
“I absolutely recommend it to professionals who want to stand out—not just in their roles, but in how they think, lead, and grow. SMI doesn’t just give you a title; it gives you an edge.”