Dr. Nelson B. Guillen Jr., Certified Marketing Professional (CMP) is a seasoned marketing leader and academic whose career reflects both depth of expertise and breadth of impact. His CMP designation validates his mastery of marketing principles and underscores his commitment to professional excellence in an ever-evolving industry.
With a Ph.D. in Business and a Master of Science in Marketing from De La Salle University, where he graduated among the top of his class, Dr. Guillen has built a strong academic foundation to complement his professional achievements. He also holds a Master in Digital Marketing & E-commerce, equipping him with the agility to navigate both traditional and modern marketing landscapes.
Professionally, Dr. Guillen has applied his certified expertise in high-level roles such as Chief Marketing Officer for a consultancy and Marketing and Admissions Director at the Philippine Women’s University. His leadership is marked by measurable results, including strategies that significantly increased student enrollment.
Beyond administration and strategy, his passion for lifelong learning is reflected in advanced programs from prestigious global institutions, such as the Marketing Director Course under Dr. Philip Kotler and specialized training from Wharton Business School. These experiences have positioned him as both a practitioner and educator who bridges real-world practice with academic rigor.
How He Discovered SMI International
“I first learned about SMI International through professional networks of educators and practitioners. Its reputation for setting professional standards convinced me to join, as I wanted credentials that were both academic and industry-recognized. I enrolled with the goal of strengthening my global credibility as a marketing leader who bridges practice and pedagogy.”
How SMI Helped His Career
“SMI International has validated my competencies with a globally recognized credential and opened doors for international collaboration, conferences, and industry-academia linkages. More than a certification body, SMI has been a community and support system, keeping me updated and inspired in a fast-changing industry.”
How the CMP Certification Helped His Career
“I pursued the Certified Marketing Professional (CMP) certification under SMI International. It reinforced my strategic marketing skills while instilling a mindset rooted in ethics, leadership, and measurable impact. The certification has enhanced my ability to lead teams, engage clients, and apply global benchmarks in practice.”
“As CMO of NARRA Marketing Consultancy, the CMP gave me added authority with stakeholders; in academia, it strengthened my credibility as an educator and mentor. It has made a clear difference in advancing leadership roles and building trust. I recommend SMI certification to others. It is both a seal of competence and a commitment to lifelong learning in an ever-evolving field.”
Through his CMP journey, Dr. Nelson B. Guillen Jr. continues to demonstrate the power of combining academic excellence with practical leadership, inspiring both organizations and future marketers to pursue strategies rooted in ethics, innovation, and measurable impact.