Certified Brand Manager (CBM™) program is designed to increase your effectiveness as a brand managers by learning industry best practices used successfully all over the world in marketing products and/or brands. The program provides tools and knowledge for developing, strengthening and maintaining a brand or portfolio of brands.
This program is developed to help Brand Manager professionals greatly comprehend the law of branding, branding process and strategic brand positioning.
Also, gaining knowledge from this program validates the participants’ expertise and demonstrates that he/she is up to take on bigger challenges.
As a brand manager or marketing manager who has the goal to transform his/her career to lead product teams within organization, or obtain a promotion, this certification program represents a clear path forward.
Program Objectives
- Ensure the success of organization, product or service through careful attention to brand imperatives.
- Craft a powerful brand positioning statement that reflects the brand promise and the expectations of their most valued customers.
- Build a fully aligned, brand-focused operation.
- Measure brand equity, track it and maximize it.
- Master the branding process and conduct a full brand audit.
- Avoid the dangers and pitfalls of ignoring the laws of branding.
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