AMP Program

Become a globally recognized
Accredited Marketing Professional (AMP®)

At the Accredited Marketing Professional (AMP®) program, you’ll take the next step toward becoming a strategic marketing specialist. You’ll master essential strategic marketing models—and their real-world applications. And you’ll get the strategic
marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones, integrate your strategic marketing mix elements with corporate goals and maximize the benefits of designing a marketing plan.

This course is fully accredited by the Sales and Marketing Institute (SMI) International based in Australia. Participants who complete this course earn the eligibility to become Accredited Marketing Professional and carry the title AMP® designation, a globally recognized qualification in marketing.

This program will give you new insights to:

  • Identify the best target-customer segments for your business and understand their needs and interest
  • Learn the stages of the customer buying process—and generate incremental value at each stage
  • Create differentiation and positioning that attract, serve and keep customers
  • Efficiently target your strategic marketing campaigns to core buying influences
  • Discover creative ways to apply marketing principles and practices to compete successfully in today’s environment
  • Understand the “why’s” behind the basic marketing practices
  • Successfully develop and manage new product and service launches to increase overall market share
  • Begin to think like a world-class marketer as Accredited Marketing Professional (AMP®)

AMP® Program Testimonials

"The AMP program reshaped the way I approach marketing challenges. It wasn’t just about learning new frameworks—it was about connecting the dots between strategy, execution, and results. Every session gave me practical insights that I could immediately apply to campaigns I’m currently handling."

Angela Cruz
Brand Strategist

"What I valued most about the AMP program was how it bridged theory with real-world scenarios. The discussions were dynamic, the case studies were relevant, and the strategies shared were both current and actionable. It has strengthened my confidence to lead marketing initiatives with greater impact."

David Herrera
Senior Marketing Analyst

"The AMP program challenged my perspective on what marketing truly is. It made me realize that innovation is just as important as consistency in building a brand. The learnings I gained will not only guide my future projects but also inspire me to keep pushing for excellence in the field."

Joanne Lim
Marketing Communications Officer