Attend this fully accredited course by the Sales & Marketing Institute International (SMI) based in Australia and be qualified to receive the Accredited Marketing Professional (AMP®) designation.
Many business leaders worry that becoming more “market-oriented” requires compromising mission, and they struggle to find marketing strategies that can win support while advancing their vision. In this environment, new marketing approaches are needed that can help you position your business for different markets, make the most effective decisions, and deeply engage your customers.
At this program, you’ll take the next step toward becoming a strategic marketing specialist. You’ll master essential strategic marketing models—and their real-world applications. And you’ll get the strategic marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones, integrate your strategic marketing mix elements with corporate goals and maximize the benefits of designing a marketing plan.
Whether you present programs, directly to the company or work with partners for project, this course will give you new insights to:
Program Objectives
- Identify the best target-customer segments for your business and understand their needs and interest
- Learn the stages of the customer buying process—and generate incremental value at each stage
- Create differentiation and positioning that attract, serve and keep customers
- Efficiently target your strategic marketing campaigns to core buying influences
- Discover creative ways to apply marketing principles and practices to compete successfully in today’s environment
- Understand the “why’s” behind the basic marketing practices
- Successfully develop and manage new product and service launches to increase overall market share
- Begin to think like a world-class marketer as Accredited Marketing Professional (AMP®)